Marketing Specialist

About Us:

Gumeto Dental Clinic is a premier dental care provider in Dubai, committed to delivering exceptional dental services with a focus on patient satisfaction. We are looking for a creative and results-driven Marketing Specialist to join our team and help elevate our brand presence and patient engagement.

Job Summary:

The Marketing Specialist will be responsible for developing and executing marketing strategies to promote Gumeto Dental Clinic’s services, increase brand awareness, and attract new patients. This role involves managing digital marketing campaigns, creating engaging content, and analyzing marketing performance to drive growth.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to achieve clinic goals and objectives.
• Manage digital marketing campaigns, including social media, email marketing, and online advertising.
• Create and oversee content for various platforms, including the website, blog, and social media channels.
• Monitor and analyze marketing metrics, including website traffic, social media engagement, and campaign performance.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Collaborate with the design team to create visually appealing marketing materials, such as brochures, flyers, and advertisements.
• Plan and execute promotional events and activities to engage with the local community and attract new patients.
• Maintain and update the clinic’s website to ensure it is current and effective in attracting potential patients.
• Manage the clinic’s social media presence and online reputation, responding to reviews and inquiries in a timely manner.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, preferably in a healthcare or dental setting.
• Strong knowledge of digital marketing tools and platforms, including social media, SEO, PPC, and email marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content and messaging.
• Proficiency in marketing software and tools (e.g., Google Analytics, social media management tools).
• Strong analytical skills and the ability to interpret marketing data to make informed decisions.
• Creative mindset with a keen eye for design and branding.